Company

 

History

A world to discover

Created in 2012, House of Beer intervenes into the French market as an independent business specializing in the distribution of premium international, craft and world beers. Affiliated with the Carlsberg Group, it has also taken over the commercial activity of the Horizon Beer company, which was responsible for several years of distributing brands such as Tuborg and La Bête.

House of Beer gathers under one roof the innovations of new beer talents, highly acclaimed by connoisseurs and industry experts.

Offering a wide portfolio of diverse brands, House of Beer can meet the needs of the on-trade market concerned about the quality and originality of its’ beers, but also the large retailers wishing to offer a premium beer cellar to their customers.

Our vision


In recent years, a new generation of micro-brewers have taken control of the beer market. The most innovating beers came from abroad, for the delight of consumers constantly looking for new trends.

Therefore, in a market where craft beers have become the most sort after, a new segment has emerged:

Grands Voyageurs
L'avant-garde

Each brewer has a territory which he is proud of and enables them to create flagship brands. After seeing barley ripen on his land, the producer throws a proud glance at the label on his beer and drinks with his brothers.
Duvel, Chimay Tripel Karmeliet ring the bell for the tasting hour ... The Belgian School runs like clockwork. The bar owner acts as an advisor amongst expert customers who cultivate their palate around these great classics.
Oktoberfest, Chinese New Year ... A worldwide known beer is first and foremost a great local beer! A beer drunk on the other side of the world has a special flavour and at the first taste, you immerse in the moment and the place!
Unclassifiable ... « Delirium, Rince Cochon, Bitch, La Bête ... », the name already makes you smile and the colour reflects the spirit of the brewer.
Nothing can discourage a brewmaster s ‘ enthusiasm to create new and interesting products always looking to escape the norms and create the next biggest selling beer .
« Brooklyn Brewery, Brewdog ... ». Purists unearth them for their quality and hipsters take care of their reputation. By word of mouth, the brand name circulates until a great buzz and product demand is created.
The bottle is also an integral part of the style : a real Must Have!

 

 

 

Our culture


House of Beer, the right partner

With a real experience and knowledge of the beer market, House of Beer has established a reputation in France within the on trade market. The company has a varied and innovative range of products constantly changing depending on demand, seasons and innovation.
At House of Beer, all our beers have been discovered, tasted and appreciated for their flavours and qualities, tested in bars, pubs and nightclubs and acclaimed by beer lovers.

Our goal: to promote the beer culture and to create value in our market.

Through a diversified range of products, House of Beer aims to promote the beer culture in France. Constantly growing and with a specialist team, the company endeavours to become the name associated with quality, consistency and reliability in the world of beer.
Our specialized team cultivates its love of beer each and every day.

 Objectifs House of Beer

 

Our sales force


To be closer to the customers, our sales force covers all regions throughout France, thus enabling every sales manager to be aware of all regional trends.
Our team has developed specialized skills and expertise in each area which enables him to offer the best solutions to our customers.

Sébastien Bertin
Sales Director
Mobile : +33 (0)6 50 82 95 45
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Geoffrey Tournemine
Sales Manager Auvergne & Rhône-Alpes
Mobile : +33 6 17 92 32 50
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Armand Bories-Azeau
Sales Manager
Ile de France
Mobile : +33 (0)6 62 29 09 06
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Arnaud Lenoir
Sales Manager West
Mobile : +33 (0)6 15 71 15 09
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Gilles Auzière
Sales Manager South-East
Mobile : +33 (0)7 70 89 78 50
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Yannick Bertrand
Sales Manager East
Mobile : +33 (0)6 06 52 39 80
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Stéphane Thery
Sales Manager North
Mobile : +33 (0)6 84 25 03 17
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Matthieu Combeau
Sales Manager
South-West
Mobile : +33 (0)6 12 12 40 03
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Romain Borde
Sales Manager South
Mobile : +33 (0)6 80 89 21 22
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GBS


Logistics are provided by GBS (Group of Special Beers). GBS are a platform to which House of Beer is a member, alongside Chimay, Duvel Moortgat and Castelain, and which is recognized and specializes in the distribution of beer throughout the country. The goal for this G.E.I.E. (European Economic Interest Grouping) is to ensure effective logistics with competitive costs. The advantages of this platform are:

  • - An innovative organization that serves your strategy
  • - Simplified controls procedures
  • - Dedicated personnel in constant contact with House of Beer
  • - A unique location easily accessible (Lens)
  • - Time saved during ordering and delivery
  • - A single invoice for a full range of beers


Located in Bénifontaine, 5 km from Lens, GBS will shortly have 2 more logistical platforms based near Bordeaux and Lyon.

Contact

  • ONYX SAS, 4 avenue Desfeux,
    92100 Boulogne Billancourt

    Téléphone: +33(0)1 46 05 28 48
    FAX: +33(0)9 70 29 61 18
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