A world to discover
Created in 2012, House of Beer intervenes into the French market as an independent business specializing in the distribution of premium international, craft and world beers.
Affiliated with the Carlsberg Group, it has also taken over the commercial activity of the Horizon Beer company, which was responsible for several years of distributing brands such as Tuborg and La Bête.
House of Beer gathers under one roof the innovations of new beer talents, highly acclaimed by connoisseurs and industry experts.
Offering a wide portfolio of diverse brands, House of Beer can meet the needs of the on-trade market concerned about the quality and originality of its’ beers, but also the large retailers wishing to offer a premium beer cellar to their customers.
In recent years, a new generation of micro-brewers have taken control of the beer market. The most innovating beers came from abroad, for the delight of consumers constantly looking for new trends.
Therefore, in a market where craft beers have become the most sort after, a new segment has emerged:
Nothing can discourage a brewmaster s ‘ enthusiasm to create new and interesting products always looking to escape the norms and create the next biggest selling beer .
The bottle is also an integral part of the style : a real Must Have!
House of Beer, the right partner
With a real experience and knowledge of the beer market, House of Beer has established a reputation in France within the on trade market. The company has a varied and innovative range of products constantly changing depending on demand, seasons and innovation.
At House of Beer, all our beers have been discovered, tasted and appreciated for their flavours and qualities, tested in bars, pubs and nightclubs and acclaimed by beer lovers.
Our goal: to promote the beer culture and to create value in our market.
Through a diversified range of products, House of Beer aims to promote the beer culture in France. Constantly growing and with a specialist team, the company endeavours to become the name associated with quality, consistency and reliability in the world of beer.
Our specialized team cultivates its love of beer each and every day.
Our sales force
To be closer to the customers, our sales force covers all regions throughout France, thus enabling every sales manager to be aware of all regional trends.
Our team has developed specialized skills and expertise in each area which enables him to offer the best solutions to our customers.
Sales Manager North
Mobile : +33 (0)6 84 25 03 17
Logistics are provided by GBS (Group of Special Beers). GBS are a platform to which House of Beer is a member, alongside Chimay, Duvel Moortgat and Castelain, and which is recognized and specializes in the distribution of beer throughout the country. The goal for this G.E.I.E. (European Economic Interest Grouping) is to ensure effective logistics with competitive costs. The advantages of this platform are:
- - An innovative organization that serves your strategy
- - Simplified controls procedures
- - Dedicated personnel in constant contact with House of Beer
- - A unique location easily accessible (Lens)
- - Time saved during ordering and delivery
- - A single invoice for a full range of beers
Located in Bénifontaine, 5 km from Lens, GBS will shortly have 2 more logistical platforms based near Bordeaux and Lyon.